Can brands incentivize word-of-mouth without undermining it?
Influencers can sell social proof because they have professional reputations on the line. Can brands incentivize consumer reviews without undermining their authenticity?Read More
A lowkey tsunami: these ecommerce trends are coming for Google
These quiet trends in ecommerce and ad-tech are going to crash over the online ad titans in the next 5 years.Read More
This blindspot costs ecommerce stores sales every month
Analytics are essential and reviews are essential... but most brands overlook review analytics. Here's a first glimpse into the secret lives of product reviews.Read More
Ads vs. users: the internet's original sin
When the free internet runs on ads, there’s an intrinsic conflict between user experience and profitability. Any real improvement has to align incentives between users and businesses.Read More
An inflection point is coming where businesses’ ROI from peer-to-peer referrals exceeds the ROI from digital ads. When that happens the internet will shift from an attention economy optimized for exposure to an influence economy optimized for trust.Read More
Skeletons, zombies & dragons – competitive research every startup needs to do
Founders before you have already spent millions of dollars and years of their lives failing at your problem. Use that to your advantage.Read More
Don't be trashy.
“Act in such a way that you treat humanity... never merely as a means to an end, but always as an end.” Or to put it simply: Don’t be trashy.Read More
Why is there so little money in influencer marketing?
Businesses say they love influencer marketing, but for every $1 they spend on influence, they spend $35 on ads. Why?Read More
The influencer economy is a broken mess
“Brands and influencers are messaging each other heart-eyes emojis, but everyone actually hates each other.”Read More
Become a networking genius – with a little help from a friendly algorithm
Become a networking genius – with a little help from a friendly algorithm – BirbRead More