Birb Blog

The Birb team writes from decades of expertise in ad tech, marketing, engineering, and grassroots organizing.

Can brands incentivize word-of-mouth without undermining it?

Influencers can sell social proof because they have professional reputations on the line. Can brands incentivize consumer reviews without undermining their authenticity?

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A lowkey tsunami: these ecommerce trends are coming for Google

These quiet trends in ecommerce and ad-tech are going to crash over the online ad titans in the next 5 years.

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This blindspot costs ecommerce stores sales every month

Analytics are essential and reviews are essential... but most brands overlook review analytics. Here's a first glimpse into the secret lives of product reviews.

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How to export Judge.me reviews

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Ads vs. users: the internet's original sin

When the free internet runs on ads, there’s an intrinsic conflict between user experience and profitability. Any real improvement has to align incentives between users and businesses.

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Defunding disinformation

An inflection point is coming where businesses’ ROI from peer-to-peer referrals exceeds the ROI from digital ads. When that happens the internet will shift from an attention economy optimized for exposure to an influence economy optimized for trust.

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Skeletons, zombies & dragons – competitive research every startup needs to do

Founders before you have already spent millions of dollars and years of their lives failing at your problem. Use that to your advantage.

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Don't be trashy.

“Act in such a way that you treat humanity... never merely as a means to an end, but always as an end.” Or to put it simply: Don’t be trashy.

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Why is there so little money in influencer marketing?

Businesses say they love influencer marketing, but for every $1 they spend on influence, they spend $35 on ads. Why?

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The influencer economy is a broken mess

“Brands and influencers are messaging each other heart-eyes emojis, but everyone actually hates each other.”

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Become a networking genius – with a little help from a friendly algorithm

Become a networking genius – with a little help from a friendly algorithm – Birb

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